Rooted in Agriculture.
Driven by Community.
You focus on running the farm. I’ll help make sure people can find it.
Hi, I'm Janice Wright
Hi, I’m Janice Wright, founder of Rooted in NC, a military spouse-
owned business dedicated to helping farms, ranches, and rural businesses across the Carolinas thrive.
I know agriculture because I work alongside it, and advocate for it EVERY day.
Whether you’re looking to attract more customers, increase bookings, launch agritourism, strengthen your social media presence, or create a clear plan for growth, I’m here to help. Through marketing strategy, business development, on-farm consultations, and hands-on support, I help agricultural businesses turn ideas into action and passion into profit.
My goal is simple:
Help you reach more people, increase revenue, and
grow with confidence while staying true to the story that makes your farm unique.
Why Should Your Farm Invest
in Marketing & Business
Development?
Development?
“Janice, I don’t have time for marketing.”
“I don’t even know where to start.”
“Word of mouth has always worked for us.”
And trust me — I get it. You’re already wearing enough hats: managing livestock, planting crops, fixing equipment, helping customers, balancing finances, and somehow trying to have a life outside of the farm.
The problem? If you’re not making time to market your business, you’re often leaving money on the table. Today’s customers are checking your website, reading reviews, and scrolling your social media — deciding whether they trust your business before they ever contact you.
Marketing isn’t about becoming an influencer or posting every single day.
Its about having a plan.
Attract
A plan to ATTRACT new
customers.
INCREASE
A plan to INCREASE sales.
FILL
A plan to FILL your events.
GROW
A plan to GROW your
business without feeling
overwhelmed.customers.
Small Improvements, Huge Difference
The farms I work with are often surprised what these can do
for bookings, sales, and customer loyalty:
- Better signage
- A stronger social media presence
- Clearer customer information
- A Google Business profile
- A simple marketing strategy
You’ve already invested thousands into your land, equipment, livestock, and crops. You can have the best farm, venue, ranch, or product in the county — but if nobody knows about it, they can’t support it.
That’s where Rooted in NC comes in and helps.
Hear the Story
Recent Podcast Interviews
The Agri-Tourist Podcast
Marketing Services
Virtual Consultation
On-Farm & Ranch Consultation
Social Media Management
Social Media Advertising
Reach the right audience through targeted Facebook and Instagram campaigns that increase visibility, leads, and customer growth.
Social Media Setup & Optimization
Marketing Materials & Brand Assets
Speaking Engagements & Workshops
Not sure which service
is the best fit?
Schedule a consultation, and together we’ll identify your biggest opportunities, answer your questions, and recommend the right strategy to help your business grow.
Who we work with
- Farms and Ranches
- U-Pick Farms & Flower Farms
- Wedding and Event Venues
- Family - Owned Agricultural Businesses
- New and Expanding Operations
- Agritourism Destinations
- Farm Stores & Roadside Markets
- Livestock Operations
- Veteran-Owned Farms & Ranches
Trusted By Organizations Across the Carolinas
