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Let's Tell Your Farm's Story
The Right Way!

Farm Marketing for Carolina Farmers: Grow Your Online Presence, Drive More Customers to Your Farm, and Increase Your Profit.

Farming is tough enough—your marketing shouldn’t be.

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About

Rooted in NC

Hey there! I’m Janice, the face and heart behind Rooted in NC.

I am a Carolina-based farm marketing consultant, military spouse, and proud champion of the agricultural community.

After years of working directly with new and beginning farmers, farmer veterans, and entrepreneurs across North and South Carolina, I noticed one common challenge:

Most don’t struggle because of their products. They struggle because people don’t even know they exist.

Whether I’m teaching workshops, creating social media strategies, consulting one-on-one, or helping farms connect with their local community, my mission stays the same:

Help Carolina entrepreneurs grow — in customers, confidence, and profit. If you’re ready for marketing that finally moves the needle… you’re in the right place. Let’s plant the seeds of your next chapter — together.

– Janice Wright, Founder of Rooted in NC

      Book your 60-minute              Farm Marketing Consultation.

 Let’s Grow Your Farm Together

Why

Work With Us?

We Get It

We specialize in farm marketing, so we know the challenges you face.

No Cookie-Cutter Strategies

Every plan is crafted just for you.

Build a Loyal Customer Base

Connect with the people who truly value your farm.

Full-Service Support

From branding to social media to public relations, we’ve got you covered.

Get a Custom Plan

Marketing Services

Design For Your Farm

We’re a small, passionate team of creatives who work closely with you to create strategies that fit your farm’s unique goals.
No generic marketing plans here—everything we do is customized with purpose and intention to help your farm grow and thrive.

Strategic Marketing

  • Digital & Traditional Marketing
  • Social Media Management
  • Event Planning & Promotion

Marketing Workshops & Seminars:

  • Farm-Focused Marketing 
  • Social Media & Visibility 
  • Community Outreach & Networking 

Website & SEO

  • Website Design & Refreshes
  • SEO Strategies to Increase Visibility
  • Conversion-Focused Content

Public Relations & Outreach

  • Media Strategy & Press Releases
  • Community Engagement
  • Brand Credibility & Awareness

How it

Works

Our process is simple and effective, while still ensuring every job makes an impact and creates solutions for each client.

Discovery

Authentic marketing starts with understanding the heart of your farm. We’ll take the time to learn about your story, your goals, and what makes your farm special.

Design

Next, we’ll create a personalized plan tailored to your farm’s unique needs and goals. We work with you to design strategies that fit your vision, timeline, and budget.

Delivery

This is where things really start to come together! We’ll create a marketing plan that reflects your farm and keep you involved every step of the way—no surprises here.

What Farmers

Are Saying

Rooted in NC (Janice) is the right person at the right time! We have worked together on a few projects and the outcomes have been phenomenal. The energy, enthusiasm and expertise that Janice and Rooted in NC bring to the "farm table" is hallmark and unparalleled. The consummate professional with just enough twist to add a down-home feel good approach to this agricultural space to get the work done."
Tyrone & Edna Williams
Tyrone & Edna WilliamsFourtee Acres, LLC
As soon as Janice took over my farm's marketing, I immediately felt at ease, and a huge weight was lifted off my family's shoulders. Her expertise and dedication have brought so much more community awareness to our venue, and it's been a total lifesaver. Having someone like Janice handling this aspect of our business has made all the difference!
Crytal Ross-Smith
Crytal Ross-Smith Owner of Magnolia Cottage Venue of Bell Ridge Farm
Janice is a vital resource for North Carolina’s farmers and a trusted partner to USDA. Through Rooted in NC, she not only helps farmers market their businesses but also builds meaningful connections, guides them through federal programs, and strengthens their operations. As the North Carolina Outreach Coordinator for the Farm Service Agency and Natural Resources Conservation Service, Janice played a key role in spreading the word about our programs. Her deep understanding of the agricultural community and ability to connect farmers with crucial resources make her an invaluable asset to both producers and organizations supporting them.
Linda Gerron
Linda GerronUSDA NC State Outreach Specialist
Rooted in NC has been an absolute lifesaver! As a new flower farmer, I was overwhelmed with where to start, but Janice stepped in and guided me every step of the way. She has provided invaluable strategies to help me succeed, from marketing and branding to building community and reaching customers. Thanks to her expertise, I'm more confident with growing my business and increasing my profits. If you're a farmer looking for support, I highly recommend Rooted in NC!
Rosalyn Hughes
Rosalyn HughesVeteran Owner of Wildflowers on the Farm
Janice has been a blessing in so many ways! From her beautiful personality, to her ability to connect small farm businesses together, Janice knows all things agriculture! A wealth of knowledge, and a humble servant. She has personally connected our farm business to several local NC businesses that have become amazing friendships. She is very forward, consistent and reliable.
Monica Challis
Monica ChallisOwner of The Challis Stead + All Things Homestead
Janice’s commitment to her community and unwavering support for small farms is truly admirable. Her passion for helping both new and established businesses thrive makes her a genuine advocate for local success.
Lindsey Lochner
Lindsey LochnerOwner of Lazy Fox Lavender Farm
VFNC was amazed by the results Mrs. Wright delivered through her extensive network, Which made the event planning process smoother. She has a unique ability to bridge connections across the agricultural community, bringing back the spirit of working together as farmers
Robert Elliott
Robert ElliottFounder of Veteran’s Farm of NC
"We were stuck in a marketing rut, but Janice at Rooted in NC brought fresh, creative ideas that helped our farm grow in ways we never imagined. You won’t be disappointed with her expertise!"​
Roxanne Reed
Roxanne ReedThe Farm at Buzzard Rock
I am so impressed with Janice’s enthusiasm for promoting NC farms. Her passion shines through, whether she is creating a customized marketing plan or choosing the freshest, brightest flowers for a client gathering.
Lucy Hughes
Lucy HughesBrand Journalist and Copywriter
See How We Can Help Your Farm

Let's Grow

Contact Us !

Have questions? Need a fresh strategy? Let’s talk!

hello@rootedinnc.com
(910)766-8501

Your farm’s marketing should work as hard as you do. If you’re ready to build a strong, loyal customer base and grow your farm’s brand, let’s start planning.

hello@rootedinnc.com
(910)766-8501

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