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About Rooted in NC

Rooted in Agriculture
Driven by Community.

You focus on running the farm. I’ll help make sure people can find it.
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JANICE WRIGHT | SPEAKER • CONSULTANT • COMMUNITY BUILDER
Founder

Hi, I'm Janice Wright

Hi, I’m Janice Wright, founder of Rooted in NC—a military spouse-owned business dedicated to helping farms, ranches, agritourism operations, and rural businesses grow through practical marketing and business development.

Most days you’ll find me traveling Carolina back roads with an iced coffee in hand, country music on, and headed to another farm. Whether I’m sitting at your kitchen table, walking your farm, or teaching a room full of producers, my goal is simple: to help you tell your story, connect with more customers, and build a marketing strategy that works for your operation—not someone else’s.

Helping farms, ranches, and rural businesses grow through marketing made for agriculture.

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My Approach

I Don't Teach Theory

I teach what I’ve seen work firsthand while working with farms, ranches, agritourism destinations, event venues, farmers markets, and rural businesses across the Carolinas.

Boots on the Ground

Some of the best conversations happen standing in a pasture, walking a farm road, or sitting at a kitchen table talking about your goals.
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Plain Language

My goal isn’t to overwhelm you with marketing jargon or complicated strategies. My goal is to help you gain clarity, confidence, and a roadmap for moving forward.

 
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Ideas You Can Use Now

I believe the best learning happens when people leave with ideas they can implement immediately—not just a notebook full of notes they’ll never look at again.
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My mission is simple

Help more Carolina farms and rural businesses tell their story, reach more customers, and build businesses that thrive for generations to come.

– Janice

Experience

Across North & South Carolina

As someone who has visited farms, ranches, agritourism destinations, farm stores, flower farms, livestock operations, and event venues across North and South Carolina, I understand the unique challenges and opportunities that come with running a rural business.

Community Involvement

NC Farm Bureau Women's Leadership Committee

Networking opportunities, leadership development, educational experiences, and lifelong friendships with women across the agricultural industry.

Small Business Center Network Partner

I’ve had the privilege of working with business owners through these programs, and it’s one of my favorite ways to help entrepreneurs gain clarity, identify next steps, and move their business forward.

Farm School on Wheels

More than five years working alongside agricultural professionals to bring education directly to rural business owners.

Hear the Story

Recent Podcast Interviews

Podcast • Spotify

The Ag Scout

with Natalia Ruiz (NC State Ag Student)

Listen to Podcast
Podcast • Spotify

The Agri-Tourist Podcast

with Jennifer Ross — Glitter Boots to Grassroots: Janice Wright on Farm Marketing That Works
Listen to Podcast
The Agri-Tourist Podcast on Spotify

Not sure where to start?

Let's Talk About Your Farm

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